Blogging is not as new as you may think, it has been around since the late 1990’s. Only now is it becoming really main stream and coming to the fore. It started out as being a means to post simple one line comments on a webpage, where surfers could give feedback on products or services. Since then, these basic sentences have now blossomed into pages of dialogue about diverse subjects ranging from personal interest to corporate issues.

But the really interesting thing is that advertisers have cottoned on to the power